The Steelers have been immortalized by film, television and print. The Steel Curtain teams of the 1970s dynasty had many big-screen moments, including the 1977 John Frankenheimer thriller Black Sunday. A year later, it was Warren Beatty playing the prelude to the Steelers fourth championship in 1978's Heaven Can Wait, and then a team cameo in the 1980 Burt Reynolds film Smokey and the Bandit II. In more recent times Adam Sandler's 1998 film The Waterboy featured a few Steeler greats as well as Coach Cowher arguing with

real-life rival and former Cowboy and Dolphin head coach Jimmy Johnson. Sandler, a Steelers fan, also made Paul Crewe a former Steelers quarterback in his remake of The Longest Yard. In 2002, the independent film Icarus of Pittsburgh by Evan Mather delved into the world of a 70s Steeler fan.

Many celebrities are avid Steelers fans, including rapper Snoop Dogg, comedians and SNL alums Dennis Miller, Seth Meyers and Adam Sandler, rock singer Bret Michaels, actor Michael Keaton, political pundit Rush Limbaugh, and country singer Hank Williams, Jr.. Williams and Keaton attended Super Bowl XL in Detroit, Michigan in 2006. Batman actor and native of Pittsburgh, Keaton was seen on television before the 2005 AFC Championship Game speaking to Pittsburgh television personality John Steigerwald and carrying a Terrible Towel.

The Steelers and their fans were also featured in the Charlie Daniels Band's 1980 song, In America ("You just go lay your hand on a Pittsburgh Steeler fan, and I think you're gonna finally understand.").

Television has turned to the Steelers in 1980's "Fighting Back" a movie where Art Carney plays Art Rooney, and 1981's The Steeler and the Pittsburgh Kid. The Steelers of lore also have starring roles in several ESPN productions such as Matchup of the Millenium and Dream Bowl series, winning every championship, thus being considered the best team ever ('78 Steelers). In January 2007, SportSims' simulated all previous 40 Super Bowl champions in a tournament, and the '78 Steelers defeated the '85 Bears 22-20 for the tournament title.

"Mean Joe" Greene has appeared in the famous Coca-Cola ad where a child calls out to Greene and gives him his Coke. Greene then gives his game jersey to the kid. Two recent Chunky Soup commercials have also featured the Steelers. One had current Steelers and Max Starks' mother; the other starred Seattle quarterback Matt Hasselbeck, who found himself facing the old Steel Curtain at the end of the spot.